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Although search may be de-emphasized in placement and styling, as it is on Cartier ’s site, it’s still important to place the search bar somewhere users are accustomed to finding it. Cartier - Consistent search bar placementįor some sites, navigation is the primary way to highlight offerings. This can be a strategic way for companies to drive business goals, by highlighting target brands in a place that’s hard for customers to miss.Ģ. The site also uses microcopy for search suggestions just below the search bar. Microcopy improves site usability by ensuring users understand the intent of different search components.īirchbox uses microcopy within the search bar to communicate to users that searching for both brands and products will yield results. Microcopy is the term for the brief and helpful text around the site that helps users navigate and use the interface. Birchbox - Helpful hints and suggestions with microcopy Let’s look at 8 sites that have customized the search UI to best serve their users.ġ. The design and capabilities of the search bar, the layout and features of the search results page, search filters and facets, and more can all be optimized for your specific use case. There are a number of search UI components that you can fine-tune to provide a helpful and engaging experience. Optimizing the functionality and UI of your site’s search leads to more satisfied visitors and drives improvements to conversions, engagements, and stickiness. If your interface is hard to use and serves unhelpful results, your site can’t reap the benefits of search. Just look at the following stats:Īdditionally, users who search are 200% more likely to convert than those who browse. It may shape their impression of your offerings, their perception of your brand, and their overall experience on your site. Well, the search interface may be the first thing your users interact with on your site. So why does careful attention to your search UI matter? Great search extends beyond the search bar to include a range of functionalities, the relevance of the results, and the design. Though today most sites have a search bar, many don’t provide a holistic search experience. A well-designed search interface is a great way to help users stay engaged and easily find what they’re looking for. Properly designed and optimized, the user interface can be a powerful portal that connects your users to their needs-even ones they have yet to discover. Great search is so much more than just a box on the homepage that your web developer keeps insisting you include.